By Tom Feltenstein
Bigger, Badder, Better!
assault OF THE KILLER advertising and marketing TACTICS!
A few years again, advertising super-guru Tom Feltenstein in rewrote the ebook on high-impact advertising that works. Fast-forward to this day and new applied sciences, extra refined consumers/competitors, and an entire new media panorama have replaced the entire ideas. In reaction, Feltenstein has upped his video game, and in , he offers much more sure-fire advertising and marketing concepts and strategies that allow you to outwit, outthink, and outsell the opposite man.
Based on case reviews of consumers starting from small nonprofits to giants like Coca-Cola and McDonald's, this publication can provide guidance and tips on a variety of sizzling topics:
- Planning the Battle--and selecting the right strategies
- eMarketing, electronic Media/Social Networking
- Grand Opening/Reopening and vacations
- Four partitions advertising and marketing
- Direct Mail and advertisements, Coupons and Tear-outs, occasion Tie-ins, and reward certificate
- Marketing Measurement
No subject what your finances is, one could salary state-of-the-art advertising and promotional campaigns that get the note out approximately your small business, cement the loyalty of your present customers--and win extra new clients than you could handle.
Read or Download 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition PDF
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Additional resources for 501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition
Establishing yourself as the friendliest, most personal place in town will win out over the big guys any day. 12. The Price Should Be Right Although good customer service executed with a smile is the single most important reason that customers patronize one business rather than another, price is a factor for about one in seven. 20 ✹ 501 Killer Marketing Tactics Look at the competition in your business category, look at your market, and decide where you are in the pricing universe—low, medium, or high.
These are the people who make or break you. ” That’s not always the case, but if people do slam you, you might deserve it. The insights that come out of these surveys frequently surprise business owners and managers. You might even think, “My people aren’t that bright,” only to discover that they are not only bright but caring and filled with valuable knowledge and insight. You just never asked them. You can find standard forms online that you can either use as is or customize to suit your particular business.
What you do after that is what creates loyalty and repeat business, the easiest sales increase to generate. It’s much more costly to get a new customer than to stimulate an existing customer to become a more frequent buyer. This is the key to a loyal customer base and to referrals. Maintain a VIP list of regular customers and mail to them regularly. Send them birthday cards. Offer them special services or products aimed just at them. Send them thank-you letters for referrals. Make sure your staff members thank customers for coming.
501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition by Tom Feltenstein