New PDF release: Advertising in the Age of Persuasion: Building Brand

By D. Spring

ISBN-10: 0230116949

ISBN-13: 9780230116948

Through the Forties and Fifties, American advertisers made themselves very important to company, media, executive, and non secular institutions.  They predicted an American-led international buyer order supported through advertisements dependent media the place the logo took priority over the company that owned it, and advertisements, propaganda, and public kin have been thought of an identical thing.  To help those principles and confirm that the advertisements remained of price, they proven relationships with the government and nationwide safeguard enterprises, constructing a community and procedure for disseminating persuasive details that survives into the twenty-first century. 

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Extra resources for Advertising in the Age of Persuasion: Building Brand America, 1941-1961

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They hoped to inspire patriotism and demonstrate the advertising industry’s patriotism. They wanted to rally Americans behind the idea that American businesses should expand around the globe and also wanted to show other nations a positive image of the country’s civil rights record. Participants in the Advertising Council’s September 1946 White House conference left with the resolve to create a large-scale national campaign. Concerned with civil rights, communism, crime, poor voter turn-out, and strikes, they wanted to unify Americans around a common vision of the country.

Newspaper publishing representatives included the New York Herald Tribune, Negro Newspapers Publishers Association, the Allied Newspaper Council, American Newspaper Publishers Association, and National Business Papers Association. , and the Bristol-Myers Company. , and the National Association of Broadcasters represented national broadcasting. The network coordinated by the War Advertising Council also included the military. 58 Also in March 1944, President Roosevelt spoke to the War Advertising Council, praising its efforts in the war.

31 The American Heritage Foundation canceled a showing of the Freedom Train in Memphis, Tennessee, and Hattiesburg, Mississippi, due to plans for racial segregation. Atlanta mayor William Hartfield made a public statement announcing that there would be no segregation when Atlanta hosted the train. ”32 The Advertising Council and the American Heritage Foundation also created promotional material regarding civil rights and the Freedom Train. One of the major events planned with the Freedom Train was a reenactment in Gettysburg, Pennsylvania, of the reading of Lincoln’s Gettysburg address, one of the documents included on the train, with Attorney General Clark featured as a primary speaker.

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Advertising in the Age of Persuasion: Building Brand America, 1941-1961 by D. Spring

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