Download e-book for iPad: Americanization and Its Limits: Reworking US Technology and by Jonathan Zeitlin, Gary Herrigel

By Jonathan Zeitlin, Gary Herrigel

ISBN-10: 0199269041

ISBN-13: 9780199269044

This booklet develops a brand new and conceptually specified research of Americanization in eu and jap after the second one global struggle, in accordance with a wealthy set of sectoral and firm-based reports via a global crew of distinct students. The authors spotlight the self sustaining and inventive position of neighborhood actors in selectively adapting US know-how and administration how to swimsuit neighborhood stipulations and, strikingly, in developing new hybrid kinds that mixed indigenous and international practices in unexpected and sometimes remarkably aggressive methods.

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Between Imitation and Innovation. Contrast Djelic, Exporting the American Model, esp. 272; Bjarnar and Kipping, ‘The Marshall Plan and the Transfer of US Management Models to Europe’, 11–14. ’, 302–18; Pells, Not Like Us, esp. ch. 9. 20 See, for example, Djelic, Exporting the American Model, ch. 1; Alfred D. ), Big Business and the Wealth of Nations (Cambridge: Cambridge University Press, 1997), 63–101. 12 INTRODUCTION economy and society which allowed European and Japanese observers to interpret and appropriate contemporary discourses of ‘Americanization’ in contradictory ways according to their own subjective experiences, interests, and desires 21 Between these two extremes stand those, like the contributors to this volume, who accept the idea of an ‘American model’ with certain core characteristics as a contemporary historical construct, while at the same time calling attention to significant ambiguities, undercurrents, and disparities within US industrial practice, from which foreign visitors could accordingly draw a variety of lessons.

Steven Broadberry argues that US-style mass-production methods yielded superior manufacturing productivity performance to that of the flexible production methods predominantly employed by British industry from the late nineteenth century until the 1980s, when the balance of competitive advantage swung back in the opposite direction: see The Productivity Race: British Manufacturing in International Perspective, 1890–1990 (Cambridge: Cambridge University Press, 1997). 1. Theoretical Approaches to Americanization Unitary or heterogenous model?

One obligatory point of departure for historical analysis of post-war Americanization is the perspective of the Americans themselves. Many accounts of post-war reconstruction, as we have seen, depict the US authorities as 32 On sideshadowing, foreshadowing, and backshadowing, see Gary Saul Morson, Narrative and Freedom: The Shadows of Time (New Haven, CT: Yale University Press, 1994) ; Michael André Bernstein, Foregone Conclusions: Against Apocalyptic History (Berkeley, CA: University of California Press, 1994) .

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Americanization and Its Limits: Reworking US Technology and Management in Post-War Europe and Japan by Jonathan Zeitlin, Gary Herrigel

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