By Roger Camrass
In Atomic the authors' progressive thought is positioned to the attempt. taking a look throughout all sectors of commercial, together with retail banking, monetary prone, telecommunications, IT and consultancy, carbon-based organisations (oil and fuel companies), and shopper items businesses, Camrass and Farncombe notice a few actual eye-openers, together with how actually extra effective those industries develop into by means of a transformation in company structure.The implications for people are both profound and far-reaching. it may take a decade, however it will occur, and not anything may be the comparable back. Welcome to the Atomic company.
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Additional info for Atomic: Reforming the Business Landscape into the New Structures of Tomorrow
And let’s not overlook the force of the push from inside – from the CEO who needs to do something, no matter how radical, to deliver results to institutional shareholders. We have some ideas for him in Chapter 8. Taken together, these forces present a fundamental challenge to the structures of today’s mega-corporations. It’s not the ﬁrst time the business world has undergone major upheaval – after all, the only corporation in the top one hundred list of 1900 that would see in the new millennium 11 12 THE COUNTDOWN BEGINS was General Electric – but we think this revolutionary cycle will be nasty, brutal and short.
The IT service sector, deprived of lucrative systems integration and consulting contracts, has seized on radical corporate restructuring as its salvation. THE COUNTDOWN BEGINS Companies in this sector offer to buy non-core assets such as ﬁnance, HR and IT from traditional corporations and perform an accelerated slimming regime on the body parts – a sort of corporate liposuction. Billion dollar cash advances have been offered by the services sector, to the delight of the soon-to-be former owners.
Virtual reality (VR) techniques, some of which are already practicable, will dramatically augment communications by providing three-dimensional images of scenes and objects. The potential in the entertainment ﬁeld is most obvious in electronic gaming. Video gamers will meet in cybercafes, at home, and ultimately in the electronic ether, to conduct global leisure wars in three dimensions. Beyond tele-entertainment lies virtual conferencing in which participants wearing VR headsets can link into a virtual conference room to explore computer-generated artefacts that can range from a whiteboard to a threedimensional product prototype.
Atomic: Reforming the Business Landscape into the New Structures of Tomorrow by Roger Camrass